This was a: create four logos in two weeks project. We came in, were
given one word or concept. With that word a word map would be created
for ~10 minutes, before sketching. Sketches were 1 every minute for 30
minutes. At this point the top direction or two would be selected and
refined through tight sketches until ready to be scanned in and worked
digitally. Here are three:
Intelligence was
the word that sparked this logo. I took the idea of being a
philosophical thinker, and rethinking concepts, having ideas inside of
ideas, etc.
The concept was
Salt and Pepper, a Mom-and-Pop type restaurant. I struggled to find
interesting form, or to have lost and found shapes with the negative and
positive. I didn't find a great logo solution in those explorations,
and took it this direction instead.
Bird was the only
word that we got on this day. I thought a lot about feathers, and wanted
to find a way to either use the feather silhouette to be a bird, or to
make the bird become the feather. In my explorations I came across the
bird flying out of a feather and breaking free. I plan to revise the
form, but this is how it currently stands.
